Or, maybe, look at the brilliant marketing strategist who was out-Cluetrained by a brilliant marketing strategy :-)
Update: Doc recants:
Just when I think I've given all the PR advice a former PR guy who's still a journalist can give, here's one more: If you're gonna shake the Earth with an unexpected announcement, don't pick the one day out of 365 when everybody's yanking everybody else's chain, okay?Why not? Worked like a charm!
Former URL: http://weblog.infoworld.com/udell/2004/04/01.html#a961